Home is a feeling.
So is good hair.
Finding the right hairdresser abroad can be surprisingly personal.
It’s not only about a cut or colour. It’s about feeling understood, being able to explain exactly what you want, and finding someone you trust, with hands that know Scandinavian hair and the techniques you’re used to.
Hair by Swedes was created to make it easier to find Swedish hairdressers working abroad, wherever in the world you happen to be. For expats, yacht crew, seasonal workers, digital nomads and travellers, whether you’ve just arrived or have called another country home for years.
Malin Pernheim
Founder
After years of living, working and travelling abroad, Malin knows the feeling of trying to find a hairdresser you can trust away from home. Over the years, she kept having the same conversation with hairdressers: there should be one simple place to find Swedish hairdressers working abroad.
The idea stayed with her. Hair by Swedes is that idea, finally brought to life: a simple way to make those connections easier, wherever you are.
Hair by Swedes is a By Pernheim venture.